The resulting success of the content saw four 30s commercials with varying CTAs being commissioned for on-demand ads via social and Sky AdSmart.

The ad targeted a 75 minute drivetime around the University, to 16–24-year-olds looking to go to university.

The TVC achieved a viewthrough rate of 98.07% with the Finecast benchmark at 85%, performing exceptionally well with the target audience.