Music Legends

The Royal Mint

TVC

Commemorating a series of music legends... without the music

Problem

We were tasked with creating a series of TVCs celebrating music legends… without budget or access to use the artist's music.

Solution

We had numerous creative sessions and it was one of our editors, Elsa, who landed on the final concept.

Set in the 70s, the series shows a deaf person enjoying and being inspired by each artist in their own way, successfully turning a constraint into a powerful concept.

The strapline we developed - ‘more than just the music’ - has gone on to be the digital and print strap for the entire coin series, and the TV ads have been supported by The British Deaf Association.


Meet Alderney

Account Manager

I'd love to hear from you. Just email me at alderney@jonesmillbank.com or pop in your details to the right. The coffees are on me!

I'd love to hear from you. Just email me or pop in your details below. The coffees are on me!




(+44) 117 3706 372 | hello@jonesmillbank.com | 4 Temple Studios, Bristol, BS1 6QA

(+44) 117 3706 372
hello@jonesmillbank.com
4 Temple Studios, Bristol, BS1 6QA