Britannia is an image that's decades old, with all the traditions and preconceptions expected of a Roman goddess.
We wanted to look at Britannia from a slightly different angle.
We showcased Britain as an aisle - as best as we could within budget - and shot in five locations from Cumbria to the Gower, focusing on strong, modern female icons.
Reaching a new audience with the world's favourite bear
Taking inspiration from tapestries of yester year