Telling a story through a modern heroine

RNLI

We told a 170 year old story through a current day volunteer

Problem

As one of the first female recipients of a lifeboat award, the RNLI continually celebrate and commemorate the actions of Grace Darling; the daughter of a lighthouse keeper famed for participating in the rescue of survivors from the shipwrecked Forfarshire in 1838.

This year they wanted to make the story more modern and relatable.

Solution

With the RNLI we identified Leanne, a volunteer who has followed in the footsteps of her mother in joining the RNLI.

We interviewed her and followed in Grace Darlings footsteps; although, somewhat fittingly, the weather was too poor for us to make it to the original lighthouse. Despite the weather, we produced a series of films for web and social.


Meet Alderney

Account Manager

I'd love to hear from you. Just email me at alderney@jonesmillbank.com or pop in your details to the right. The coffees are on me!

I'd love to hear from you. Just email me or pop in your details below. The coffees are on me!




(+44) 117 3706 372 | hello@jonesmillbank.com | 4 Temple Studios, Bristol, BS1 6QA

(+44) 117 3706 372
hello@jonesmillbank.com
4 Temple Studios, Bristol, BS1 6QA