Newmarket Holidays simply weren't using video, either consistently or on-brand. The grey market is increasingly becoming tech-savvy, and they needed video to engage with their audience online.
We accompanied real guests on tours, getting both footage of the destinations and interviews along the way.
Filming took place across Europe, America and Canada throughout 2016 and saw significant Pre-Production and Production challenges, from filming on the Vegas strip to rain dodging in Ireland, trekking up Mount Vesuvius, shooting New York City in under 2 hours and tracking brown bears in British Columbia.
Not to mention respecting the privacy and rights of guests enjoying their paid-for holidays.
In all we produced 2-4 minute edits for each film along with a 30s cut for every tour for use on social media and online advertising platforms.
Dubrovnik & Montenegro