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Brief
Freixenet Copestick came to us with a fun, creative brief to promote the 'wine with a big heart' across across VOD, radio and social.
Their vision, to make wine accessible and enjoyable for everyone, is told through a 30s narrative of four friends - each representing one of I heart wines' products - meeting up for an I heart kinda night.
"JonesMilbank were so great to work with. The team’s energy and creative ideas were amazing from start to finish. They fully embraced our brand personality and this really shone through in the creative execution which brought to life our personality with energy, humour, and an ad that was fresh and disruptive in the category."
Emma Fogerty, Senior Brand Manager, Freixenet Copestick
