"Numbers across the board are up, but most importantly the quality and the acceptance has increased".
Like many of our clients, our relationship starts with a referral or recommendation.
We'd worked with Millfield School since 2013, and when one of our contacts moved to Epsom College in 2015 it didn't take them long to pick up the phone.
Our first project was a fairly simple fundraiser launch featuring Suzannah Lipscomb.
But the potential to build the school's reputation through strategy and content was clear from the outset.
Surveys and strategy
It didn't take long before we delved deeper.
No potential is worth its weight without strategy, and so we undertook a substantial parent satisfaction survey.
We surveyed over 100 of the ~300 families offered an 11+ or 13+ place. A significant amount of data was received, much of it prose, which was collated and analysed.
The output was a 30-page report that was distributed to senior leadership, that went on to inform our content strategy across the following two years.
Following our survey and report we formulated the College's content strategy for the next two years.
It made sense, then, to support the school over the same period. We initiated a two-year retainer, which has been renewed for another two years.
Whilst the nature of video content is sporadic, the retainer helps the school spread costs throughout their financial year, whilst giving us the time to get under their skin and work proactively, not just reactively.
This approach also has the benefit of consistency. Having the same team across all projects builds trust, not only with the marketing team, but all the teachers and students.
Being familiar with the challenges of school means we are able to support SLT agendas with creative thinking and consider long term goal achievement - one video project won't solve all the issues.
With government change looming, cost-of-living crisis, and budget cuts, value for money is paramount. With retainer there is time-saving, flexibility, added value with resources, multi-project cost efficiencies.
The Rest Will Follow
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"The reason the film is successful is that the team at JonesMillbank worked with us over time, really getting to know Epsom College, listening to our market research, and responding to that in a really creative way. They feel like an extension of our team, and the project has been fully collaborative from day one."