Launching shades

Chimi Eyewear

We produced a series of films for social

Problem

CHiMi Eyewear's new frame, #006, needed to challenge preconceptions about masculine and feminine frame styles alongside a London launch.

Solution

We produced a series of films for social media focused on five London males wearing each of the frame's colours. Interview-led with shorter creative, studio-based edits, the films place the shades in everyday London life.

30s

Mango

Guava

Peach

Acai

Aqua

“A pleasure to work with on a hugely creative and time-pressing project. The team were very influential in the creative direction of the project and absolutely smashed the brief. We are so pleased with the outcome of the project and our client was super pleased too. We will definitely be using JonesMillbank again on future projects.”

CHiMi / Jack Norman


Meet Emma

Account Manager

I'd love to hear from you. Just email me at emma@jonesmillbank.com or pop in your details to the right. The coffees are on me!

I'd love to hear from you. Just email me or pop in your details below. The coffees are on me!



(+44) 117 3706 372 | hello@jonesmillbank.com | 4 Temple Studios, Bristol, BS1 6QA

(+44) 117 3706 372
hello@jonesmillbank.com
4 Temple Studios, Bristol, BS1 6QA