/ Work / CHiMi Eyewear

Launching a new frame in London

Problem

CHiMi Eyewear's new frame, #006, needed to challenge preconceptions about masculine and feminine frame styles with a London launch.

Solution

We produced a series of films for social media focused on five London males wearing each of the frames colours. Interview-led with shorter creative, studio-based edits, the films place the frames in everyday London life.

#006 - Group

WATCH

#006 - Studio

WATCH

#006 - Acai

WATCH

#006 - Guava

WATCH

#006 - Mango

WATCH

#006 - Peach

WATCH

#006 - Aqua

WATCH

Let's talk

  (+44) 117 3706 372       hello@jonesmillbank.com       18 Queen Square, BS1 4NH
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