Achieving viral success via muddy dogs

Client: Battersea Dogs & Cats Home
Location: Nottingham

As one of 2017's charity endeavors we covered one of Battersea's 'Muddy Dog' events - a challenge in which owners run 5 or 10k through a muddy obstacle field with their canine companions.

Various edits were produced for Battersea and these were initially picked up by UNILAD , achieving over 20 million views in less than 48 hours. Subsequent platforms including LADbible picked up the content, garnering over 30 million views, 300,000 reactions, 300,000 comments and 250,000 shares.

With only a select number of events each year, the demand for 2018's dates following this exposure has been phenomenal.

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