Racking up 45m organic views

Battersea Dogs & Cats Home

Helping to fundraise over £470k with viral and TVC campaigns

Problem

Battersea's 'Muddy Dog 2017' events were under-subscribed. Promotional material was required to increase sign ups, help participants fund-raise and allow Battersea to put on additional events.

Solution

We comprehensively covered one of 2017's events, capturing fun, active and comedic footage from the event, allowing us to produce a suite of unique films for both web and social.

Results

Various edits were produced for Battersea and these were initially picked up by UNILAD , achieving over 20 million views in less than 48 hours. Subsequent platforms including LADbible picked up the content, garnering over 45 million views, 850,000 positive reactions and 290,000 shares.

We have since produced a series of six geo-specific TV commercials for the events via Sky AdSmart, undertaking all clearance and broadcast requirements in-house.

With only a select number of events each year, the demand for 2018's dates following this exposure has been phenomenal, with over £470,000 in fees and fund-raising already raised so far (2017 Q4).

TVC

Ready to be Loved

“The videos they produced went viral within days and had a huge impact on registrations for the event. They have been a pleasure to work with and we are looking forward to working with them again this year.”

Battersea

Meet Emma

Account Manager

I'd love to hear from you. Just email me at emma@jonesmillbank.com or pop in your details to the right. The coffees are on me!

I'd love to hear from you. Just email me or pop in your details below. The coffees are on me!


(+44) 117 3706 372 | hello@jonesmillbank.com | Queen Square House, Bristol, BS1 4NH

(+44) 117 3706 372
hello@jonesmillbank.com
Queen Square House, Bristol, BS1 4NH