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Studio
Your brief
RSK are an engineering and environmental consultancy.
Within the water sector there are various companies that operate as "an RSK company". RSK need to prevent confusion over the Group, showing a cohesive relationship.
An example film shared was by Diageo - with its plethora of brands under one cohesive, purpose-led organisation - and structural similarities can be drawn with the likes of Rentokil Initial too.
RSK are commissioning a film to help prevent this confusion, whilst being used as an overarching brand introduction in tenders and such.
Our concepts
#1 / WALKING IN THE RAIN
Narrative
Script-led, with different employees across RSK's group of companies delivering individual parts and lines
Real employees will be used with an ever-developing script that shows the breadth of locations, people and services within the RSK group.
Example script
We begin with someone standing in the rain, they speak to camera stating that “sometimes the right solution to a problem is simple and obvious” - they pull out a lime green umbrella and at the click of a button it shelters them from the rain.
Person 2 then takes over with“but we know that to keep the most important resource safe”...
Person 3 - “secure”
Person 4 - “predicted”
Person 5 - “clean”
Person 6 - “and available, is not to be taken for granted”
Person 7 - “so that’s why RSK has XX organisations"
Person 8 - "all with their own expertise”
Person 2 - “and understanding, so they can act as one“
Person 3 - “team of specialists”
Person 4 - “that have (insert achievement)”
Person 5 - “and (insert achievement)”
Person 6 - “without X we wouldn’t have been able to X”
The script continues - to be fully written as part of the creative stage - before we come back to the first person again for the final line, before they walk off down the street in the rain.
Examples
Visit California - Find Yourself Here
for the script and narrative
#2 / THE COCKTAIL
Overarching concept
This concept is lead by a single actor delivering a script from a home kitchen environment.
They have the charisma, magnetism, and charm of The Oracle from The Matrix trilogy.
Example script
“Do you know what my favourite cocktail is? Ah, you’ll think it’s boring. It’s this" as they pull out a glass and fill it with water from the tap.
"What most people don’t appreciate is what goes into every drop. It’s made up of hundreds of ingredients that all need to come together if it’s going to be just right”.
The script goes on to explain how flood risk services, treatments, testing, management etc all need to be known, understood, guided and work in harmony if without fault each time I turn the tap “ahhhh, refreshing.”
The concept uses stock and archive material to illustrate the narrator points as they progress through the script.
#3 / EXPERTISE IN EVERY DROP
Overarching concept
A stylistic, minimalist approach, this concept uses a bold approach, ASMR and a powerful voiceover to deliver a compelling message.
Shorter than the other concepts, 60 seconds is likely to be sufficient to achieve our objectives.
The spoken word voiceover will be written to play on the idioms of a 'full glass' and how many drops come together to make something greater.
Each drop will set the tempo of the piece and act as a device to list services and areas of expertise.
Inspiration
Carl Sagan - UN Global Impact
for the colour-grade and one-shot scene at 45s
University of Winchester - H2GM
for the minimalist, studio-based visuals
#4 / WALKING IN THE RAIN (ALT)
Overarching concept
This concept is similar to concept 2, but instead of cutting to different employees to deliver parts of the script, this piece will be more spoken-word in tone and be delivered by one professional actor.
The film will be a one-shot, with our protagonist putting up an umbrella at the start, before walking down the street toward camera as we walk back with them.
The film will be subtly branded with RSK's lime green throughout including rain mac and umbrella.
The script will play on the practicality, simplicity and longevity of an umbrella - both in terms of the item and a group of companies.
Inspiration
Cranfield University - Some Paths Are Known
jonesmillbank.com/work/cranfield-university/some-paths-are-known
for the one-shot, walking-to-camera
Our sustainability
Your forest of over 7,610 trees
Your project’s carbon footprint will be double offset in both tree planting and CO2 offsetting programs.
We also offset all our purchases of equipment, and source everything locally where feasible
It’s not just the environment
Sustainability runs through everything we do; from having a zero-tolerance stance on zero-hour contracts, to managing our growth and providing excess-free private healthcare to our entire team.
B Corp Certified
We've been living the 'B Corp way' almost since our inception in 2011, starting our journey in 2019 and becoming certified in 2023.
The certification recognises the positive impact we have on our workers, community, environment and customers, all under the umbrella of our governance.
22 months
of climate impact
214.36t
of carbon reduction
7,615
trees in our forest
Our estimates
Walking in the Rain
The Cocktail
Expertise in Every Drop
Walking in the Rain (Alt)
"Working with JonesMillbank was a smooth process from start to finish. The team listened to our requirements, produced an excellent brief, and managed the filming days perfectly. Nothing was too much trouble."
Thank you
We hope our proposal included everything you need.
If you have any questions, need any help, or would like to see
any more of our work, then please get in touch.
From heritage brands to tomorrow’s Glastonbury headliners, we connect people to brands with creative, narrative-driven stories.
One passionate team
You’ll be collaborating with a team of 13 talented creatives. Our in-house approach ensures quality and passion; we don’t just farm projects out to Joe and Joanna Bloggs.
Culture
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Avoid the ordinary
You’ll be challenged, with a helping hand.
We’re at our most creative when we avoid the ordinary, but we’ll never lose sight of your brief or objectives.
B Corp and more
We're B Corp Certified. But we do much more besides.
Your entire project's carbon footprint will be offset, and we give pro-bono support to charities, not-for-profits and purpose-driven businesses.
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"It had to be impactful, aspirational, beautifully shot and incredibly well thought out to balance the tradition and progressiveness that defines us. We're incredibly proud of the finished video which raises the bar for our future campaigns."
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