We sit down with creative director Lewis Clarke to explore the realities of building a sustainable and inspiring career in design.

Lewis thinks that in a world demanding constant speed and reactivity, the true secret to brilliant work is actually slowing down.

He shares his journey from early days sketching comic strips for his dentist to spearheading the award winning Clarks in New York Soul of the City campaign. Throughout our chat, Lewis reflects on the vital importance of remaining curious and drawing inspiration from the real world, whether that is striking up conversations with strangers or admiring street art in Bristol.

He also unpacks his complex relationship with artificial intelligence. Rather than fearing it, Lewis believes we must harness AI as a tool to elevate fresh ideas, ensuring we do not just remix what already exists.

However, his true passion right now lies in the resurgence of tactile, analogue craft. Lewis opens up about navigating self doubt, treating it not as a roadblock but as a clear sign that you are venturing into exciting, uncharted territory. He also champions the power of collaboration, reminding us to leave our egos at the door and involve specialists early on to create truly authentic work.

Tune in for a refreshing, grounded take on staying present, mastering your craft, and finding beauty in the creative struggle.