Starting a business is rarely a straightforward leap - but today Fresh Base operates at the pinnacle of sports production, partnering with massive global names like the NFL.

For Gaurav Kumar, founder of Fresh Base, the journey began in agency client services, working on prominent household brands. Yet, it was a taste of the sports marketing world with New Balance that sparked a true passion.

He realised that working on projects he didn't care about felt empty, prompting him to slowly build his own portfolio as a freelance producer. This transition was a delicate balancing act of juggling multiple roles, working side hustles, and raising a growing family.

Gaurav thinks the secret to thriving in this high pressure environment is assembling a specialised team that lives and breathes sports culture. He also reflects on the emotional power of sports as a universal unifier, noting how the dedication and sacrifice of elite athletes continually inspire his work.

From learning to delegate effectively to navigating the nuances of feed breaking social edits, his story is a blueprint for scaling a modern creative agency while remaining deeply connected to the work you love.