Our first TV advert, for The Royal Mint

Categories: products, tv advert, video production

We’re very excited to have recently worked on our first TV advert for The Royal Mint which went live via Sky AdSmart yesterday.

Unfortunately that means you won’t see it on the big screen unless you meet the target audience criteria, but for the client this provides a far more effective, targeted approach compared to the shotgun approach to traditional TV advertising.

The commercial advertises one of The Royal Mint’s latest coins, The Four Generations of Royalty 2018, available to purchase at www.royalmint.com/our-coins/events/the-four-generations-of-royalty-2018.

With pre-production commencing after the ad slot was booked, we had a tight schedule with just 4 weeks separating our concept development meeting and the date the ad was ingested by Sky.

Despite the turnaround, we produced a strong concept on-site at The Royal Mint in Llantrisant, acted and voiced by a member of their own staff, Abigail from The Royal Mint Museum. Shot entirely in raw CinemaDNG, this allowed us greater quality and control over the final production than ever before; the below stills show our grade before and after.

We also managed the entire broadcast clearance and QC process in-house, ensuring audio and colour levels adhered to standards. Overall it was an incredibly exciting and enjoyable project to work on, and fortunately there’s another in the pipeline.


Meet Emma

Account Manager

I'd love to here from you. Just email me at emma@jonesmillbank.com or pop in your details to the right. The coffees are on me!

I'd love to here from you. Just email me or pop in your details below. The coffees are on me!


(+44) 117 3706 372 | hello@jonesmillbank.com | Queen Square House, Bristol, BS1 4NH

(+44) 117 3706 372
hello@jonesmillbank.com
Queen Square House, Bristol, BS1 4NH