We worked with Confused.com to produce a film that highlights some of the issues cyclists face every day.

"Russell is fed up of drivers' attitudes towards cyclists so he's challenged his anti-cyclist friend Adam to ditch his car and travel to work by bike for a whole week. The video shows Adam's near misses and how life on two wheels challenged his views about both drivers and cyclists."

The video was produced as a PR piece and newsletter feature that was sent to over 8 million subscribers.